Australia's Canadian Tourism Commission (CTC) recently invited media and tourism partners to showcase just some of the ¡®Signature Experiences¡¯ visitors can have when travelling to Canada.

e-Travel Blackboard was on location at Sydney's Museum of Contemporary Art as the CTC undertook efforts to boost Australian travel to Canada for 2012 and to promote their collection of Signature Experiences.

CTC Australia Managing Director Donna Campbell said Signature Experiences was born to sift through the clutter of the competitive market space, highlighting the exceptional experiences Canada has to offer those who visit.

¡°Signature Experiences are all about those exceptional only-Canadian kind of experiences which are very uniquely Canadian,¡± Ms Campbell said.

According to Ms Campbell, Signature Experiences are not only an authentic and truthful representation of Canada¡¯s people and culture, they tap into in a variety of senses allowing visitors to connect with Canadians.

Currently there are 115 (and growing) Signature Experiences covering 10 provinces and three territories, said Ms Campbell.