Track down Contiki travelers in Europe for a chance to win

Contiki Vacations (www.contiki.com) is taking the online social community by storm with the launch of their innovative new online game, This Way to Amazing (http://www.contiki.com/amazing), giving consumers the chance to win a trip to some of Europe¡¯s hottest destinations. The first travel brand to utilize YouTube-embedded content, Google Maps, and Street View mash-up technology into a virtual game, Contiki¡¯s This Way to Amazing provides players with a highly engaging and interactive campaign.

The brand, which remains the market leader in youth travel, will reveal one of its popular European tour destinations each week featuring a group of fun Contiki nomads. To determine the travelers¡¯ destination, players are required to watch a series of video clues and use a Google Maps & Street View mash-up on the This Way to Amazing website. Users can then walk the streets of Europe in Street View until they find the end location, which features a custom panorama revealing the featured location and Contiki travelers. Throughout their journey, a Contiki Tour Manager is displayed onscreen to provide hints and tips, as well as a custom compass device that helps point players in the right direction. The game highlights unique experiences and features food, fashion, music and lifestyle trends, as well as great local know-how that only a Contiki traveler is exposed to.

¡°Contiki continues to remain innovative and relevant to our consumers, not only through our product but also through the channels in which we communicate with our audience,¡± says Alexis Sitaropoulos, Global Marketing Director for Contiki.  ¡°It¡¯s why we¡¯re excited to launch This Way to Amazing, and be the first tour operator to utilize such technology in a virtual campaign.¡±

This Way to Amazing goes live on February 15, 2012, and is played using Facebook Connect; plus, it can be shared through Facebook and Twitter social plugins. Fans vying for a chance to win can ensure they don¡¯t miss out on the video clues by following any of Contiki¡¯s social media platforms to get reminders. Simply visit Contiki on Facebook, Twitter, Google+, Pinterest or Foursquare to get the most up-to-date news on the contest.