Travel Leaders also takes the wraps off new look for its award-winning Postcards consumer magazine

Today, Travel Leaders (www.travelleaders.com) – America’s leading franchised travel agency brand – is publicly launching its latest groundbreaking marketing initiatives, including its new InteGREAT consolidated marketing platform and exciting changes to its award-winning Postcards consumer magazine.
InteGREAT and ClientBase InteGREAT is designed to give Travel Leaders Associates (franchisees) unprecedented flexibility and options for using all of the organization’s branded marketing programs – including direct mail, email marketing, Postcards, SCORE and Customer Experience – all while synching transactional data from supplier bookings with each agency’s customer relationship management (CRM). InteGREAT will seamlessly integrate Travel Leaders’ key marketing programs with ClientBase, a Sabre Travel Network Product, as the preferred CRM solution.

“Whoever best knows and understands client behavior, owns those customers. As a one-stop-shop CRM, Travel Leaders’ InteGREAT aims to know client behavior like never before so that we can not only better anticipate their needs, but also more effectively and appropriately target them with the most relevant offers based on their booking histories,” explained Roger E. Block, CTC, President of Travel Leaders Franchise Group. “We’re proud to offer ClientBase to Travel Leaders Associates at exclusive pricing that they can’t get on their own. Travel Leaders will also provide first-level support to our agencies for the product.”

Postcards
After having earned multiple industry honors, including two Magellan Awards in each of the last two years, Postcards magazine remains Travel Leaders’ premier marketing tool for client retention and is already an integral component in the InteGREAT platform. Today, Travel Leaders is also announcing that the quarterly Postcards is receiving a significant makeover that will only enhance its relevancy among Associates’ most discerning clientele.

“In the travel industry, everyone appreciates a nice upgrade, and similarly, we’re proud to kick-off the January/February 2012 issue of Postcards with a considerable upgrade of our own, starting with an attractive redesign for both the cover and layout that our Associates’ customers will find even more appealing and compelling,” Block stated. “This entirely new look and feel also extends to our content as we add many more departments and intriguing features. We’re enhancing our editorial coverage with one simple objective: to attract more business for our Associates.”