Alliance for Downtown New York President Elizabeth H. Berger, Department of Consumer Affairs Commissioner Jonathan Mintz and J & R Chief Executive Officer Rachelle Friedman officially kicked off the 2011 Holiday Shopping season in Lower Manhattan. The Downtown Alliance launched an extensive print and outdoor advertising, direct mail, and promotional campaign showcasing Lower Manhattan this season.

“Lower Manhattan is one of the most dynamic and successful live-work communities in the world, offering people who live, work or visit everything from great bargains to seasonal indulgences – and all in less than one square mile,” Downtown Alliance President Berger said. “With more than 1,300 places to shop, dine and explore in Lower Manhattan, it’s time for everyone to discover this secret: Lower Manhattan is the place to shop and celebrate the holiday season.”